PPC advertising is a form of online advertising where advertisers only pay when someone clicks on their ad. This makes it a very cost-effective way to reach a large audience of potential customers. PPC ads are typically displayed at the top of search engine results pages (SERPs) for relevant keywords. This means that your ad will be seen by people who are already interested in what you have to offer. This type of advertising can be highly effective in driving targeted traffic to your website and boosting sales.

PPC advertising is most commonly used in Search Engine Marketing (SEM), where advertisers bid on keywords that are relevant to the product or service they are promoting. When someone searches for one of those keywords, the advertiser’s ad may appear at the top of the search results pages (SERPs). If the user clicks on the ad, the advertiser pays the CPC (cost per click) that they specified when they created the ad.

PPC advertising can be a very effective way to drive traffic to a website, but it’s important to set a budget and track your results carefully. If you’re not careful, you can easily overspend on PPC advertising.

If you’re considering using PPC advertising, it’s important to do your research and make sure you’re prepared to manage your campaigns effectively. With careful planning and execution, PPC advertising can be a very effective way to grow your business.

Here are some examples of PPC advertising:

• When you search for “running shoes,” you may see ads for different brands of running shoes. These ads are likely from companies that have bid on the keywords “running shoes.”
• When you visit a website, you may see ads for products or services that are relevant to your interests. These ads are usually from companies that have targeted their ads to your specific demographic and interests.
• When you open an email, you may see a sponsored link for a product or service. These links are likely from companies that have paid to have their ads appear in your inbox, based on your

PPC advertising is a popular and effective way to reach a targeted audience online. If you’re looking to grow your business, PPC advertising is a great option to consider, but it’s not something you should jump unless you have some knowledge of the pitfalls of running an online marketing campaign as it can be very costly (and ineffective) if you don’t set your PPC account up correctly.

If you’re interested in using PPC to promote your business without any of the worry and wasted budget, why not book a free consultation to see how we can help grow your business online?